With the arrival of a large competitor, Hey Dough wanted a rebrand that felt familial and happy with a touch of "retro meets dainty Vans".
The characters represent the owner's children, with their custom cookies as additional support. This facelift included colors from the original color palette, while removing the excess and keeping a logo style that didn't feel too far off from the original as to keep brand recognition.
Find them here.
Mockups by Freepik.
