In our shower there was a problem - this bottle of HASK shampoo that had been untouched, yet we felt bad throwing out an almost full bottle.
One day I thought - if the packaging looked different would I be more inclined to use it?
It drove me enough to this - a rebrand of HASK packaging/logo including colors from their existing website, and highlighting their superfood ingredients in graphic elements.
*Available for Purchase*

Mockups by FreePik.

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